2020 - 2022 - INDUSTRIA
Experience
Chief Design Officer
As the CDO of INDUSTRIA, my responsibilities grew to managing everything
design-related - from Research, UX/UI, DesignOps to our brand identity. I
contribute to projects with creative and strategic vision, business analysis,
designing complex structures, processes, sophisticated user journeys, and
hands-on UX/UI designing. My interests are in the omnichannel customer
experience and design system fields.
2017 - 2020 - INDUSTRIA
UX Lead
In 2016 the company shifted focus to Blockchain(DLT) technologies, SLC, and
complex solutions for the financial and insurance industries. While working
hands-on on various projects, my role as UX lead was to form and grow a team
of UX practitioners with whom we were able to answer to the increased
demand for our services. We’ve designed from scratch to delivery many
complex applications such as web and mobile banking applications, intraday
liquidity applications built on Corda, wallet applications, complex internal and
external corporate portals, complex onboarding processes and others.
2014 - 2017 - INDUSTRIA
UX/UI Designer
I began as the sole UX designer at the company. Back then, the main focus of
the firm was the development of websites, hybrid apps, robo-advisors and
interactive calculators for the financial and insurance industries.
2012 - 2014 - ERGO PUBLISHING
Cover Designer and Illustrator
Designer of over 15 book covers for the publishing house. Ergo Publishing have
over fifteen years of history on the Bulgarian book market.
2011 - 2014 - ATELIER MARABU
Jewellery Design Teacher
Teaching different techniques in jewellery making to 15-20 people groups.
2009 - 2013 - SOLICO STUDIO
Graphic Designer
Client communication, Ideation, Concept development, Logo design, Collateral
design, Store signs design, Visual communication design.
Education
2021 - NIELSEN NORMAN GROUP
Omnichannel Journeys and Customer Experience
I have expanded my knowledge on creating usable and cohesive cross-channel
experiences by resolving user pain points in a multi-channel landscape and
creating personalised experiences that are consistent, seamless and optimised
for the context of each device.
2011 - 2017 - NATIONAL ACADEMY OF ART, SOFIA
Bachelor of Fine Arts
During my years in the Academy, I gained extensive knowledge about
typography, photography, complex physical structures, architecture, aesthetics,
history of art and design. I am grateful for this theoretical and practical
knowledge as it helps me make better, deliberate decisions in my work.
2013 - MARMARA UNIVERSITY, ISTANBUL
Participation in the Erasmus programme
Living in a city with a population of 16 million was a great adventure. I was able
to meet and understand many different cultures and learned how to appreciate
true diversity.